2024 Santa Fe Showcases Hyundai’s Creative, Unconventional Design Pieces

2024 Santa Fe Showcases Hyundai’s Creative, Unconventional Design Pieces

While Hyundai was once known for inexpensive, drab economy cars, the Korean automaker’s lineup now features some of the most distinctive designs on the market. The shift, led by design chief SangYup Lee, is perfectly encapsulated by the 2024 Santa Fe.

Just a few years ago, the Santa Fe was a fine-looking but unimaginative crossover, but a facelift for 2021 brought an unorthodox, catfish-like face that helped it stand out. Now the 2024 Santa Fe distinguishes itself even more within the crowded mid-size-SUV segment with a bold, boxy look that fits into Hyundai’s design language while still looking different than the rest of the lineup.